IAG moves CGU Insurance media account to Mindshare Australia

January 31, 2018 12:53

Insurance group IAG has moved media buying for its CGU brand to Mindshare Australia.

Mindshare has held the IAG group account since the start of 2015 having moved the business from MediaCom following a scandal over audience reporting, however this will be the first time the agency will work with CGU.

IAG Group chief marketing officer Brent Smart:”We’re pleased to extend our partnership with Mindshare”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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IAG moves CGU Insurance media account to Mindshare Australia

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