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Ikea launches slow TV program of its products travelling from Sweden to Australia

Ikea Australia has launched its own slow TV Channel on YouTube, which follows the 14-day journey of a ship bringing its products to Australia.

As the ship travels through the ocean, hosts of the Ikea Sleep podcast, Kent and Sara Eriksson, read from the the 2020 catalogue.

The Ikea Sleep podcast launched earlier this year, in which the two employees narrated sections of the Ikea catalogue. The soundtrack of the slow TV channel will also be available to download as a podcast.

When the ship arrives at its Australian destination, the shipping containers will be unloaded and transported to stores. The live stream will only come to an end when the products arrive in store.

Narrators of the Ikea Sleep podcast Kent and Sara Eriksson

The end of the slow TV stream will coincide with the opening of Ikea’s 12-day Festival of Sleep, on the 26 September.

Ryan Burman, country commercial activity leader for Ikea Australia, said: “We’re very excited to launch what could be the least exciting TV channel Aussies have ever seen. We know that one in four Aussies struggle with their sleep, so we hope that the rhythmic, monotonous content of the slow TV channel helps quieten the day, and get the mind and body ready for bed.

“For all the night owls and slow TV fans, tune in, kick back and let the dulcet Swedish voices put you in the mood for a great sleep. Here at Ikea, we understand that sleep is so important in living a better everyday life. As experts in life at home, we want to inspire the many Australians to create the best sleep environment so they can feel refreshed and recharged to get ready for life.”

Last year, SBS aired the slow TV program The Ghan, following the train’s journey from Adelaide to Darwin. The network followed this up in January, broadcasting The Indian Pacific’s journey between Sydney and Perth.

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