Sendle creates stickers of Aussie animals wearing gas masks to challenge Australia Post’s carbon offset announcement

Carbon-neutral parcel delivery service Sendle has challenged Australia Post to start offsetting the carbon emissions of its deliveries immediately, following Australia Post’s announcement that it intends to to introduce carbon neutral delivery for parcels sent through its Post Office and My Post Business channels.

The brand has also developed a range of stickers which show native Australian animals wearing gas masks for customers to place on their parcels or share on social media, which will cause the company to offset another parcel.

Sendle’s stickers show the Gouldian finch, an eastern blue devil fish, a red kangaroo and koala wearing gas masks

The stickers are in the shape of traditional postage stamps, and feature a Gouldian finch, eastern blue devil fish, red kangaroo and koala wearing gas masks to show the environmental impact of e-commerce deliveries.

Sendle CEO and co-founder James Chin Moody said in a statement: “The fact that Australia Post is jumping on board with carbon offsetting at all is a testament to the power of competition. And while it’s incredibly rewarding to see them follow our lead to the benefit of the environment, we believe there’s more to do.

“As the climate crisis intensifies, we are running out of time for promises. We need immediate action and going 100% carbon neutral is a simple way to take responsibility today for one of the most pressing environmental issues of our time.

“Carbon offsetting is really not that difficult. We know because we’ve done it. Since Sendle launched in 2014, we have offset 100% of the emissions generated through our shipping — every single parcel we’ve picked up and delivered, both locally and overseas. We believe moving to a model of immediate offsetting, while working together as an industry on longer-term improvements, is the best way forward for business and the environment.”

Recently, Sendle hired Nina Lacy and Jessica Sier as head of communications and content lead, respectively.

Lacy joined from Invoice 2 Go where she spent just under five years, leaving as its director of global communications.

Lacy said of her appointment: “It’s an incredibly exciting time at Sendle — the business and the team are in the midst of a major growth spurt with some very ambitious plans for the second half of 2019 and beyond. I’m really excited to be part of a company that’s shaking up an age-old industry and taking the initiative to do things better. Pair this with a genuine group of smart, humble, driven people who are connected to the company’s mission, and it’s not hard to understand why Sendle is one of the most exciting brands out there at the moment.”

Jessica Sier, CMO Eva Ross and Nina Lacy

Sier joined Sendle from Spaceship where she spent over a year as head of content. Previously, she was a journalist at The Australian Financial Review. In her new role she will be working closely with Lacy and CMO Eva Ross.

Sier said: “Given the technological revolutions around the world, there aren’t many staid monopolies left. But shipping in Australia is definitely one. I’m excited to sink my teeth into this new role at Sendle, working closely with Nina to craft and share the story of the Sendle revolution and that of its many customers.”

Ross said of Lacy and Sier: “We’re really excited to have Nina and Jess on board as we grow both as a business and a team. Their knowledge and experience with incredibly innovative brands is exactly what we need to propel us through this next phase of expansion. 2019 has so far been a record year of growth for the business and we have some pretty ambitious plans lined up for the remainder of the year. I’m looking forward to working with Nina and Jess as we reveal what these are in the coming months.”


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