Imagination wins Sydney NY brief again
Experiential specialist Imagination will continue to provide the fireworks for Sydney’s New Year’s Eve festivities for the next three years.
The announcement:
Imagination has once again gone ‘above and beyond’ to secure their place as creative mastermind for Australia’s largest public event.
By providing City of Sydney with an outstanding creative roadmap, Imagination has been awarded the highly coveted Sydney New Year’s Eve Project for the next three years. City of Sydney will also have the opportunity to continue their contract with Imagination for a further two years, after the delivery of the event on 31 December 2016.
Sydney New Year’s Eve attracts 1.6 million people to the city. It’s an experience that features two cutting edge fireworks displays, a secret Sydney Harbour Bridge Effect, a traditional Harbour of Light Parade and several events staged around the Harbour foreshore.
Imagination’s Managing Director Antony Gowthorp says his team is extremely proud to have been asked to continue its relationship with the City of Sydney. By winning the competitive tender with a fresh vision that tests the boundaries of what is possible, he says Imagination will continue to lead the industry in groundbreaking events.
On the back of the producing the incredibly successful Royal Australian Navy International Fleet Review Spectacular, Imagination looks forward to the opportunity to take this iconic Sydney Harbour experience to the next level.
“Sydney New Year’s Eve is an incredible event through which we continue to push the creative, sponsorship and consumer experience to the limit,” Gowthorp says.
Imagination kicked off their job as the creative directors of Sydney New Year’s Eve working with design luminary Marc Newson in December 2011. Since that time they have attracted pop diva Kylie Minogue to help design the event and revered Australian artist and musician Reg Mombassa, who is the 2013 Sydney New Year’s Eve Creative Ambassador.
Imagination is a creative agency that delivers brand experiences via live, digital, social, and integrated campaign platforms. It includes on its client roster: The Ford Motor Company, The Commonwealth Bank of Australia, Telstra, Jaguar Landrover, Interface and Shell. Imagination also enjoys the credit of being the first creative producer of Sydney New Year’s Eve spectacular for The City of Sydney.
It offers creative services including: strategy, events, experiential, environments, digital, social, content production and integrated campaigns across; consumer, employee and stakeholder audiences. The agency’s creative resources embrace the skills of strategists, creative directors, story-tellers, writers, film-makers, brand designers, motion graphic designers, journalists, creative technologists, bloggers, social media experts, design directors, interior designers, digital experts, technical directors and producers.
Imagination has 50 staff in Australia with offices in Sydney and Melbourne and eighteen offices around the world.
Source: Imagination press release
