Sportsbet naked shave ad banned by Ad Standards Board

Sportsbet has had one of its ads banned by Ad Standards for portraying an inappropriate level of nudity to an audience which would include children.

The ad, which features a man shown from the waist up “manscaping” in the bathroom with his leg on a chair shaving his genitals, was deemed as “inappropriate” for not treating the issue of nudity or sex with sensitivity.

A commenter said the ad was “offensive” and “disturbing” and claimed it implied the man in the ad was masturbating.

“Im am disgusted that this ad is being shown when at this time children are watching it is highly inappropriate and very embarrassing what does a sport bet have to do with a man shaving his genital region highly inappropriate,” another complaint said.

The Ad Standards Board said the ad didn’t imply the man was participating in a sexual act because the razor is clearly visible, but the ad could be considered as “sexual” by many members of the public.

Despite Sportsbet arguing the commercial depicted a man “simply” in the process of “a common activity”, Ad Standards upheld the complaints.

Since the ruling, Sportsbet have taken the ad off air and replaced it with “alternative creative”.


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