72andSunny officially announces Wesley Hawes as incoming chief creative officer

October 22, 2024 3:56

Independent agency 72andSunny has announced the appointment of Wesley Hawes as its new ANZ chief creative officer following news of his upcoming departure from Innocean on Tuesday morning. While it was originally reported that Hawes would join 72andSunny as ECD, Mumbrella can confirm he will take on the C-suite role.

Leading the agency alongside head of brand Laura Popa and president Ross Berthinussen, Hawes’ appointment comes at a time of momentum for the agency, having recently celebrated its 20th anniversary with new clients including BCF, MLC, Afterpay, and realestate.com.au.

It also comes after the agency’s ANZ creative lead, Genevieve Hoey, and ECD, Scott McClelland, departed earlier this year. McClelland originally replaced Luke Martin as ECD who moved to Afterpay as its global head of creative.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.