Intrepid Travel uses classified ads for mystery expedition
Intrepid Travel is going old school – running a classifieds-style ad in the Courier Mail, Herald Sun and Sunday Telegraph.
The ads call for people to apply for a journey with “long travel delays, intermittent electricity, no Wi-Fi, cold showers and long hikes”.
Intrepid Travel’s print advertisement
The journey departs from Kazakhstan in June next year.
“When we first started out and we wanted to go somewhere new, we’d place a classified ad in the newspaper, calling for intrepid people to join us on research trips. Thirty years later we go to more than 120 countries and we still get a thrill out of discovering new places with our most curious traveller,” Darrel Wade, Intrepid Travel co-founder, said in a statement.
The ads were created by Intrepid Travel’s in-house creative and design team.
The ad replicates Intrepid Travel’s first ever advertisement which launched 30 years ago.
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Ernest Shackleton in the 1900s
Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.
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WANTED: Someone to go back in time with me. This is not a joke. You’ll get paid after we get back. Must bring your own weapons. Safety not guaranteed. I have only done this once before.
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