News

Intrepid Travel uses classified ads for mystery expedition

Intrepid Travel is going old school – running a classifieds-style ad in the Courier Mail, Herald Sun and Sunday Telegraph.

The ads call for people to apply for a journey with “long travel delays, intermittent electricity, no Wi-Fi, cold showers and long hikes”.

Intrepid Travel’s print advertisement

The journey departs from Kazakhstan in June next year.

“When we first started out and we wanted to go somewhere new, we’d place a classified ad in the newspaper, calling for intrepid people to join us on research trips. Thirty years later we go to more than 120 countries and we still get a thrill out of discovering new places with our most curious traveller,” Darrel Wade, Intrepid Travel co-founder, said in a statement.

The ads were created by Intrepid Travel’s in-house creative and design team.

The ad replicates Intrepid Travel’s first ever advertisement which launched 30 years ago.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.