iProspect names new head of digital
Dentsu’s iProspect has promoted its national digital performance lead, Bonnie Dodemaide, to head of digital.
In this new role, Dodemaide will be responsible for driving the agency’s digital product, innovation, and leadership. She has been with the company for over a decade, starting as digital performance manager.
Marcelle Gomez, iProspect’s national managing director, described her as “one of the most passionate people” at the agency.
“She cares deeply about our team, our clients, our business, and our industry,” she said.
“She is a wonderful leader, an ardent advocate of digital excellence and innovation, and has a thirst for learning and knowledge that she shares with those around her.
Bonnie Dodemaide
“Bonnie’s commitment to the broader digital industry and her desire to be at the forefront of digital expertise means our clients are in very experienced hands no matter the pace of change we are experiencing. Bonnie’s continual focus on how digital can drive success for our clients will push our digital team and product to new heights,” Gomez continued.
“I am so proud of Bonnie and am excited to see her continued growth and development as she takes this next career step at iProspect.”
Dodemaide said of her promotion: “In my 10 years at iProspect, I’m extremely proud of how our digital and data expertise, combined with an award-winning culture, have driven significant growth for the business.
“I am delighted to step into my new role as head of digital at iProspect and lead the evolution of our agency product.
“We will continue to push what is possible and strive to leverage digital – and our performance mindset more broadly – to accelerate client brand and business growth,” she continued.
“Ours is a formidable digital team, packed with incredible talent, and it’s my ambition to create an environment that doesn’t just deliver innovation and exceptional results for our clients, but is also a safe and enjoyable place to build a career.”
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Great to see someone who’s an expert in their field AND a people person running the ship in digital.
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