iProspect names new head of digital

Dentsu’s iProspect has promoted its national digital performance lead, Bonnie Dodemaide, to head of digital.

In this new role, Dodemaide will be responsible for driving the agency’s digital product, innovation, and leadership. She has been with the company for over a decade, starting as digital performance manager.

Marcelle Gomez, iProspect’s national managing director, described her as “one of the most passionate people” at the agency.