Isentia appoints Brigitte Guerin as head of client solutions

Media intelligence agency Isentia has hired Brigitte Guerin as head of client solutions for the north east.

Guerin joins after seven months as group commercial director at Crocmedia. Prior to that she spent 11 years at Bauer Media.

Guerin previously spent 11 years at Bauer Media

Guerin joined Bauer in 2011 as group business director. She held roles including head of media solutions, head of agency and direct sales, and left as group brand and partnerships director.

In her new role, Guerin will be leading Isentia’s client solutions in NSW and Queensland.

Guerin said it was a privilege to join Isentia.

“Considering Isentia’s rapid delivery of new product innovations to the market Isentia is a media intelligence visionary. We’re bringing new product innovations to market, it is one of our top priorities to make sure we have a meaningful impact on our clients’ businesses,” Guerin said.

“Local expertise and unmatched support sit at the core of the Isentia offering and it is my commitment to lead our client solutions teams to deliver on this promise.

“It is a privilege to be joining an organisation of this calibre and have the opportunity to build on the company’s already sterling reputation.”

Chief commercial officer, Russ Horell, said: “Brigitte brings a wealth of experience in the media industry, having worked across a variety of client focused roles in the media industry. Her thorough understanding and deep knowledge of the Australian communications and media landscape, matched with unfettered client focus are instrumental to taking our clients relationships to the next level.”

Last month, Isentia promoted Queensland state manager Patricia Kavanagh to head of sales Australia.