‘It’s a superpower into people’s businesses’: Why more brands need to be taking advantage of UGC
User-generated content (UGC) is on the rise, and while brand content is not going anywhere, it’s time for brands to let the two coexist, according to Veronica Cremen, managing director at Vonnimedia and Creatoroo.
Having led digital marketing agency Vonnimedia for nearly five years, and Creatoroo, a creator network, for just over two years, Cremen knows a thing or two about the creator landscape and social strategies.
She said that UGC – which is described as content created by creators, rather than high-end production houses or brands themselves – can help brands scale and reach audiences in a more authentic way. And while some brands, particularly in the retail space, engage with UGC, more need to be taking advantage of it.
