‘It’s an exciting time to join Keep Left’: Agency unveils new PR client partner
Creative and PR agency, Keep Left, has strengthened its leadership team with a new PR client partner appointment.
Media, communications and marketing expert, Tiffany Simon, has signed on for the role, bringing over 10 years’ experience to the agency.
Most recently, Simon completed a near three-and-a-half year stint at Dentsu Creative PR, where she served as an account director before being promoted to senior account director and media lead. Her clients included Skyscanner, Bunnings and Activision Blizzard.
Prior to that, Simon leant her expertise to the State Library of Victoria as a media relations advisor and a senior account manager at creative communications agency, Modern Currency.
At Keep Left, Simon will be working with the agency’s national director of public relations, Tim Lele, serving “as senior strategic counsel” to bolster earned creative thinking for Keep Left’s clients. At the same time, she will be training the company’s national PR team to exemplify the ‘Ideas People Choose’ mentality.
As a member of the senior management team, Simon’s work will also consist of spearheading business development, while working with a client roster that contains Hub Australia, Charter Hall, Australia Post and Great Southern Bank.
“Tiffany is an impressive operator. Her background – working on both sides of the agency and client fence – as well as her experience leading strategy and execution of earned media within major integrated campaigns, makes her an excellent addition to the Keep Left team,” Lele said, when asked about the agency’s hiring of Simon.
“From finance and property to gaming, government and lifestyle, Tiffany has a broad range of sector experience that’s highly relevant to our client base.”
He added: “As we expand the scope of our consumer PR client portfolio with integrated projects that build on the success of our creative team, Tiffany’s track record delivering large-scale campaigns for major consumer brands will push our clients and our team to think bigger.”
Simon also spoke of her new appointment, praising Keep Left’s work while expressing her excitement at her future work.
“It’s an exciting time to join Keep Left as the business continues to go from strength to strength,” she said.
“The agency has a compelling client portfolio and an incredibly talented team across both earned and creative.
“I look forward to working alongside Tim and the leadership team to harness these exceptional capabilities and engage our client’s audiences through campaigns that deliver real business value.”
Simon will be based in Melbourne.
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