‘I’ve Gotta Be Me’ soundtrack to Mitsubishi Outlander ad via Richards Rose

November 1, 2021 10:17

Mitsubishi has released its latest campaign for the launch of the Mitsubishi Outlander, ‘Live Outlandish’, via Richards Rose.

The campaign features a diverse roster of people doing things out of the ordinary, set to Sammy Davis Jr’s ‘I’ve Gotta Be Me’.

The 60-seconds spot shows a montage of people doing off mainstream things such as a man with flowers in his beard, shuttling puppies in the trunk of a Mitsubishi Outlander, and driving mini motorcylces on a beach.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Mitsubishi Mitsubishi Outlander Richards Rose

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‘I’ve Gotta Be Me’ soundtrack to Mitsubishi Outlander ad via Richards Rose

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