Nothing can frighten a Triton in new Mitsubishi ad via Richards Rose

Mitsubishi Motors Australia has released the latest spot in its ‘Nothing can fright a Triton’ campaign via independent creative agency Richards Rose.

The campaign was first launched in April 2019 which featured two-time Dakar Rally champion Toby Price.

The 60-second spot sees a farmer begrudgingly take a lift in the new Mitsubishi Triton, only to be delighted by the dial that lets the car switch between modes including four wheel drive.

Richards Rose executive creative director Adam Rose said: “Mitsubishi’s Super Select II 4WD is an impressive piece of kit. But rather than focus solely on its functionality we wanted to bring to life its emotional benefit. Conquering different terrains is a great feeling – hence ‘the dial that puts a smile on yours’. We’re thrilled with the result and sincerely thank Justin, Al and the team at Clockwork for their craft and unwavering commitment to make it happen.”

Mitsubishi Motors Australia senior manager marketing, Karen Bradley, commented: “Both Richards Rose and Clockwork Films rose to the challenge and have done a fantastic job to deliver an authentic yet distinctive commercial. It’s rare to have a USP these days so with our 4WD technology, we knew we had to be bold and captivating to engage ute buyers. We are confident that the humour in this ad will leave a smile on everyone’s dial!”

The campaign will be on broadcast and socials.


Client: Mitsubishi Motors Australia
Director – Marketing & Operations: Rob Nazarri
General Manager – Marketing & Product Strategy: Oliver Mann
Senior Manager Marketing Communications: Karen Bradley
Group Marketing Manager: Amy Hooper
Marketing Manager – Brand: Kate Sellar

Creative Agency: Richards Rose
Group Account Director: David Hallett
Founding Partner & Executive Creative Director: Adam Rose
Senior Art Director: Liam Hillier
Senior Copywriter: Dominic McCormack
TV Producer: Amber Quin
Senior Integrated Producer: Apple Stuart
Senior Finished Artist: Alistair Donald

Production Company: Clockwork Films
Director: Justin McMillan
Producer: Alan Robinson
DOP: Tim Tregoning
Editor: Mark Bennett
Post Production: White Chocolate
Sound Studio: Rumble
Music Supervision: Trailer Media

Media: Wavemaker Adelaide


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