Jacob’s Creek builds floating court to promote Australian Open sponsorship

Jacob’s Creek is building a floating tennis court on Melbourne’s Yarra River which will see tennis greats Pat Rafter and Wally Masur battle it out as part of the wine brand’s promotion of its sponsorship of the Australian Open.  

The Jacob’s Creek has stepped up its association with the tournament, this year signing up as an associate sponsor in a three-year deal. It was previously the official wine sponsor.

After Rafter and Masur’s exhibition match which will be held on Wednesday, two spectators will get plucked from the crowd and get ferried onto the floating court. The first one to return Rafter’s serve will win a double pass to the Men’s Final on January 31.

Masur said: “He will probably beat me – after all he is a couple of years younger than I am but I will give it my best shot. The Australian Open is all about the fans so it’s great that Jacob’s Creek is bringing the tennis to the city of Melbourne with an event that everyone can come along to watch. It should be a lot of fun.”

Last year, Jacob’s Creek launched its new global brand campaign True Character created by Euro RSCG.


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