Jaguar Land Rover appoints EVH as PR and events partner in Australia

Global luxury automotive manufacturer Jaguar Land Rover has appointed leading creative communications agency EVH as its lifestyle PR and events partner in Australia.

EVH will work collaboratively across luxury and lifestyle communications strategy, media engagement, talent, partnerships, events and brand activations to drive the company’s global ‘Reimagine’ strategy across both Jaguar and Land Rover brands in Australia.

Image Land Rover Defender and all electric Jaguar I-PACE

EVH ‘s client list includes Alex Perry, Aesop, Bally, Charles & Keith, Dion Lee, Farfetch, Fendi, Hublot, Kathmandu, Moët Hennessy, SIR, Technogym, Van Cleef & Arpels and Vida Glow.

EVH will work alongside dentsu X, Spark44/Accenture Song and MKTG Sports + Entertainment as agency partners for Jaguar Land Rover Australia, taking a collaborative approach to communications activities, combining in-house automotive capabilities with luxury and lifestyle services from EVH, and support for sports partnerships and communications from MKTG.

Jaguar Land Rover Australia marketing director, Shannon Edwards, told Mumbrella: “At Jaguar Land Rover, we’re on a mission to create the world’s most desirable luxury vehicles for the most discerning of customers. Our global Reimagine strategy is a sustainability-rich reimagination of modern luxury by design, unique customer experiences and positive societal impact.

“As a leader in creative communications for global brands in the luxury and lifestyle space, EVH is perfectly placed to help support this next phase of profitable growth as we position our brands at the forefront of modern luxury. We are thrilled to be partnering with the EVH team to fully realise the unique potential of our two iconic British brands in the Australian market.”

EVH strategy director, Pete Harrison, added: “Jaguar and Land Rover have always been at the forefront of innovation and design, setting the agenda with iconic, segment-creating vehicles such as Defender, Range Rover and the all-electric I-PACE. It is an exciting time of growth at Jaguar Land Rover, and our team is set to drive meaningful results for both brands.”

EVH founder and managing director, Emma van Haandel, said: “This partnership has come at the perfect time for EVH as Jaguar Land Rover reimagine the future of modern luxury by design. Aligned with EVH values and vision, they are creating a new benchmark in environmental and positive societal impact for a luxury business. The EVH team has a deep understanding of the discerning luxury consumer in Australia, which together with our extensive automotive, luxury and sustainability experience, positions this as a dream partnership.”

Unrivalled in the Australian market, EVH delivers a unique and meaningful approach to communications, creative campaigns and events with a highly specialised, globally attuned team fully committed to providing world-class service and results. Jaguar Land Rover Australia joins EVH’s luxury lifestyle division.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics Dentsu X EVH Jaguar Land Rover Jaguar Land Rover Australia MKTG Sports & Entertainment Pete Harrison Shannon Edwards

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