Jeep erects a car on a pole

Jeep is claiming an Australian marketing first – the placement of a car on a pole.

The activation stunt – called Jeep on a pole, or JOLE for short – will see a Jeep Wrangler displayed 12 metres in the air at the Jeep Portsea Polo on 14 January.

“The JOLE initiative is the start of an exciting string of unique activations that Jeep will be implementing this year, breathing new life into the brand and supporting our dealers nationally,” said Chrysler Australia GM of marketing, Sam Tabart.

According to Chrysler, the display requires no ground foundation and can be erected from a space as small as two car parks and at only 45cm in diameter it can hold up to 14,000 kilograms. The pole rotates at a speed of one revolution per minute.


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