Jolt launches out-of-home network

Jolt, an Australian Electric Vehicle (EV) Charging company has launched an out-of-home network.

The announcement:

JOLT, Australia’s first free electric vehicle charging network, has today launched its 100% digital Out-of-Home network. The new platform is an Australian first and will provide brands with a new way to connect with pioneering, engaged and conscious audiences. Having launched its charging network in Adelaide earlier in the year, JOLT is now beginning its network roll-out in Sydney.

JOLT is building a network of on-street EV fast chargers which are free to  access for drivers, providing the missing piece to the puzzle for many want-to-be EV owners – charger accessibility. The network has already given out over free 40,000km on energy in South Australia.

“JOLT’s network provides a premium street-side audience who are conscious, pioneering and engaged,” said Michael Selden, Head of Sales and Platforms at JOLT. “Our data led approach to site selection creates an exciting contextual environment for advertisers to reach customers in innovative ways. We’re excited to roll out the network and provide EV owners piece of mind knowing there are charging solutions available at their disposal.”

As a premium roadside urban panel network, JOLT will offer inventory programmatically, delivering flexibility to audience-based buys.

JOLT has just completed the first 32 panel network in Adelaide, with its first Sydney sites going live from September. Advertisers have already started trading on the JOLT network in key verticals such as Energy, Telco, Automotive, retail, and financial.

Each on-street charging station will allow users to receive 7kWh for free, which is approx. 15 minutes or 45 kilometers of range, saving drivers up to $1100 per year in energy costs.

JOLT delivers a premium 100% digital out-of-home channel which is built on data, and driven by purpose.

Source: Jolt Charge media releases


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