Jon Betts leaves Hearts and Science for executive role with Nielsen

Jonathan (Jon) Betts has landed a new job with Nielsen Media Australia, where he’ll serve as executive director, commercial growth and product strategy, departing Hearts and Science after just over 18 months.

Betts has over 20 years experience in the industry, and had seen his role with Omnicom Media Group’s Hearts and Science change from chief experience officer to general manager – creative and media, last September.

In his new position, Betts will use his experience with advertisers across automotive, financial services, government, retail and technology to lead local Nielsen innovation and insights.

Nielsen Media – Sports and Entertainment managing director, Monique Perry, said the team at Nielsen is excited for Betts to join and reinvent the commercial offerings provided by the business.

“I have worked with Jon for many years now and always valued the way he has challenged the team at Nielsen to drive better outcomes for his clients.

“We are thrilled to be working with such a respected and collaborative expert who will help us reinvent and recharge our commercial offerings and relationships with media agencies, media owners and global platforms.”

Betts will also be tasked with challenging Nielsen to deliver greater commercial impact for its products and services, as the industry continues its digital transformation.

Prior to his time at Hearts and Science, Betts was the group business director for OMD Australia, leading the McDonald’s account. He has also spent time at ZenithOptimedia Group, MediaCom, Quantum Media and Starcom.

He added: “…in the last 10 years of dealing with Monique I have always respected her integrity, her commitment to the industry and how she has continuously evolved the Nielsen offering. Over this time Nielsen have been consistently solving the hard problems for agencies and advertisers and their technical expertise is unparalleled.

“I am thrilled to get the opportunity to work with Monique and the team at Nielsen to drive innovations that solve the problems people care about and amplify the voice of Nielsen in the market.”

Mumbrella has reached out to Hearts and Science for an update on Betts’ replacement.


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