Josh Thomas and Tourism Tasmania invite Aussies to escape the 9-5

Tourism Tasmania is inviting Australians to swap their day jobs for uniquely Tasmanian ‘Odd Jobs’ this winter, in a new campaign featuring comedian, writer and actor Josh Thomas, via Havas Red and Starcom Australia.

Featuring ten different experiences curated by Tasmanian tourism businesses, Australians can apply for one of the hands-on experiences – complete with travel, accommodation and local artisanal goods.

From wombat walker, to wine whisperer, to truffle snuffler, Tourism Tasmania says there is a job for everyone.

To bring the campaign to life, Thomas gives Aussies an inside look into the ‘Odd Jobs’ and the skills – or lack thereof – needed for them.

“As temperatures drop during winter, we know Australians are seeking a well-being boost and a break from the daily grind,” said Lindene Cleary, chief marketing officer at Tourism Tasmania.

“In contrast to their busy working lives, each ‘Odd Job’ is an opportunity to plunge into the heart of Tasmania’s Off Season in the spirit of adventure, whether it be creative stimulation or outdoor exhilaration, the company of animals, artisans, or absolutely no one – there’s an ‘Odd Job’ to suit everyone.”

Havas Red’s client services director, Georgina Thompson, added: “Leading into winter, burnout skyrockets. In Tassie, working with your hands, engaging in anti-ordinary hobbies, and connecting with the earth is second nature. We thought, why not work with Tasmanian tourism operators to offer Aussies some seriously ‘Odd Jobs’?

“Whether it’s breathing in the fresh Tassie air while walking George the wombat, getting in touch with your spidey senses while investigating paranormal activity, or living your train-spotting dreams, one of Tasmania’s ‘Odd Jobs’ could be just the thing you need to reconnect this winter.”

The campaign is live across social media and Tourism Tasmania’s website, with a particular focus on LinkedIn’s job board, which has been used to promote the ‘Odd Jobs’ to those living the 9-5.

“Our role was to drive awareness of the campaign, maximising the amplification of the unique digital video content featuring the campaign ambassador, Josh Thomas,” said Starcom’s precision manager, Sherie Meka.

It will also run across digital audio and podcasts in partnership with ARN.


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