Just four Aussie campaigns on Press Lions shortlist

Australia’s dry spell in the Press Lions appears set to continue with just four local agencies among the hundreds of entries shortlisted.

Work from Saatchi & Satchi for Lexus, from DDB Sydney for Volkswagen and from McCann Melbourne for Metro Trains’ Dumb Ways To Die campaign was the only Australian material on the list released overnight.

Australian entries on the shortlist:


  • “Suburns” – Lexus – Saatchi & Saatchi Sydney
  • “Downtown” – Lexus – Saatchi & Saatchi Sydney
  • “Estate” – Lexus – Saatchi & Saatchi Sydney

Auto products and services:

  • “Clutch” – Volkswagen – DDB Sydney
  • “Brake” – Volkswagen – DDB Sydney

Entertainment and leisure:

  • “Instant Millionaire” – Tatts Lotteries – GPY&R Brisbane

Public health and safety:

  • “Helmet” – Metro Trains – McCann Melbourne
  • “Moose” – Metro Trains – McCann Melbourne
  • “Toast” – Metro Trains – McCann Melbourne

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