Job site eschews nominative determinism
Creative agency JWT New Zealand has created a new campaign for job website Trade Me Jobs harking back to the days when a surname defined your job and your school was the main factor in your career direction.
The campaign will also include print and online, with the creative line “opportunities galore” as the recurring theme.
This is the first time JWT NZ has worked with Trade Me Jobs in an ongoing campaign.
Trade Me marketing manager James Whitaker said: “The TV ads and other elements in the Opportunities Galore campaign reflect things that resonate with the way Trade Me Jobs ticks – a Kiwi identity, our sense of humour and an optimistic attitude. The campaign reminds us that a new job is not just any job, but a chance to get whatever you are after.”
Trade Me Jobs joins JWT NZ ‘s client list that includes Contact Energy, Placemakers, Ford, Z Energy and DTR.
What is going on over at NZ .. another fantastic campaign … must be something in the water
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