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Kids talk about what sport means to them in video for Australian Sport Commission

The Monkeys have created a new campaign to promote Sport Australia’s Play.Sport.Australia initiative, aimed at getting more kids into playing sport.

The film features a number of children involved in different sports talking about what it means to them and their families.

https://www.youtube.com/watch?v=WQUUDsb17ko

The Monkeys co-founder and CCO Justin Drape said: “It has been an inspiring experience to meet and work with the next generation of Aussie athletes. Their unguarded self-belief is infectious.”

To complement the video, The Monkeys also created a two-minute video featuring world champion swimmer James Magnussen.

Credits:

  • Creative Director/Co-founder: Justin Drape
  • Creative team: Justin Drape, Siobhan Fitzgerald, Ben Garland
  • Head of Content: Lisa Ramsey
  • Head of Production: Thea Carone
  • Production Company: Finch
  • Director: Alyssa McClelland
  • Producer: Warren Keuning
  • Exec Producer: Karen Bryson
  • DOP: James Brown
  • Post Production: The Editors
  • Sound Design: Song Zu
  • Music: Mark Wolfe
  • Casting: Fountainhead Casting
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