Kmart is for ‘all kinds of Christmas’ in campaign via DDB Melbourne

October 26, 2021 10:18

Kmart is celebrating all kinds of Christmas’ in a new holiday campaign out of DDB Melbourne.

The 60 second spot looks to take Kmart into a new direction by leaning on emotional brand storytelling, and tapping into the idea that Christmas looks different in every Australian home. The campaign launched over the weekend and will run until Christmas Day across TV, cinema, out-of-home, radio, online and social.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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