Kraft Heinz selects TBWA\Sydney to handle creative for Golden Circle

Kraft Heinz has named TBWA\Sydney as the creative agency of record for its brand Golden Circle in a closed pitch process.

TBWA\Sydney’s remit will include the entire beverages portfolio including the development of the Golden Circle Masterbrand, replacing incumbent 72andSunny, who was appointed to the brand in 2020.

Nitsa Lotus, chief growth officer at TBWA\Sydney, added: “We are thrilled to be working with such an iconic Australian brand in Golden Circle. It is a leader brand with the heart and soul of a challenger. We are looking forward to partnering with Kraft Heinz to help create the next exciting new chapter in this brand’s future.”

Kraft Heinz chief marketing officer Rebecca Preston said: “TBWA has a proven track record of bringing both world-class disruptive, cut-through thinking and a genuine level of partnership to brand creative development. We are looking forward to unleashing their talents across our beverages portfolio.”


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