KWP acquires branding and design agency Boab, expanding NT operations

Creative agency KWP has acquired Northern Territory branding and design studio Boab, creating a full service marketing communication agency.

KWP was founded in South Australia, and opened its Darwin office in 2017. The new combined agency will be servicing clients in the north of Australia and Asia from its Darwin office.

Boab’s Brett Jacobs and KWP’s Kaia Wright and Tristan Glover

KWP won the creative account for Tourism NT in October 2018 after losing the Tourism SA account six months prior.

KWP Group managing director David O’Loughlin said the acquisition marked the agency’s continued investment into the Northern Territory.

“We love the NT and have moved to partner with the best creative minds in the region to strengthen our full service offering and establish an innovative design hub to service national clients from the Darwin office,” O’Loughlin said.

“At KWP, we are in the business of working with great Australian brands and connecting them with people everywhere, and this will allow us to do that on a greater scale with the introduction of the new design hub.”

Boab founder Brett Jacobs stated: “The journey of building a Darwin-based creative agency over the past decade has been exhilarating and a real privilege.”

“And now we are ready for the next chapter, joining forces to create KWP Darwin, and sharing our unified values of innovation, energy, creativity, and putting the client at the centre of everything we do.

“KWP has an innovative national reputation and we are excited to bring together our brands to create an unrivalled Darwin-based agency.”

General manager of KWP Darwin, Kaia Wright, said that the acquisition would make KWP the leading full service offering in the Northern Territory.

“We are excited to welcome the BOAB team into the fold and are confident that our combined talents will help create opportunities and produce even better outcomes for our combined and new clients in the NT and nationally,” Wright said.

This latest acquisition comes two months after KWP bought O’Rourke Public Relations, making founder Rebecca O’Rourke director of marketing and communications.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.