Kyle and Jackie O finally make strides in Melbourne
After more than a year in the Melbourne breakfast market, Kyle and Jackie O have finally moved the ratings dial, with their biggest audience leap since launch.
In today’s radio survey, the second of the year, the pair’s Kiis 101.1 show managed to move from a 5.1 share to a 5.8%.
This may seem like a modest jump, but it marks the largest upward movement in the fiercely competitive Melbourne breakfast market this survey. This positive momentum comes a day after an on-air dummy spit, where Sandilands threatened to pull out the Melbourne market unless the listeners started tuning in.
If you look into the data you will see that the total radio audience shrank, including Kyle & Jacki O’s audience. Their relatively % increased but their total audience declined. Seems misleading to not mention that
K&J’s audience share went up in Melbourne, yes. BUT the cumulative audience went DOWn. Which means they have fewer people sampling the show. That’s not good for K&J.
the amount of media spend they did to get that 0.7 jump was massive.
the test is whether the content will keep the audience. Over to you Melbourne.
I suspect as soon as triple m sort their act out down here they will lose that again.
Absolutely disgraceful article by Mumbrella – no mention of the pure filth that comes out of Sandilands’ mouth