Leggo’s releases new spot featuring Nonna dancing around the kitchen
Leggo’s has released a new spot as part of its ‘Have you Eaten?’ campaign featuring a Nonna dancing around the kitchen while cooking.
In the first campaign created by JWT since it won the Simplot account, Nonna dances around the kitchen to Italian music as she picks fresh basil and makes her pasta with Leggo’s sauce.
The 30-second TVC follows on from a previous ad where Nonna says “When you cook, you make love to everybody, that’s what Italian food is, love and sauce – you’ve got to start with the best”.
“And you, have you eaten?” Nonna says.
Tom Peek, senior brand manager, Leggo’s, said: “We are really excited to see the campaign come to life. Nonna represents the best of Leggo’s… authentic Aussie Italian cooking, a belief that great food starts with quality ingredients, her passion for life and love, and a cheeky sense of humour in everything she does.
“We can’t wait for Australia to meet Nonna and have their love affair for Italian food re-ignited by sharing in her warmth passion for great Italian cooking.”
Jess Lilley and Jim Walsh, creative directors at JWT, said: “The creative team was thrilled when Alyssa came on board to direct this campaign. Her ability to make genuine, loveable characters leap off the screen and into your lounge is second to none, with a fantastic combination of warmth, originality and humour.”
Suzanne Harman, GM marketing, Simplot, said: “In the short amount time we have worked with J. Walter Thompson, they have become trusted partners in our brands at Simplot.
“The Leggo’s campaign is the first work from our partnership and we look forward to re-igniting Australian’s passion for Italian cooking with Leggo’s.”
Credits:
- Client: Simplot
- Agency: JWT Melbourne
- Production Company: Finch
- Director: Alyssa McClelland
- Music: Level 2 / Electric Dreams
- Media: Initiative
- Executive Creative Director: Kieran Antill
- Creative Directors: Jess Lilley & Jim Walsh
- Art Director: Monica Placella
- Copy Writer: Katie Moore
- Senior Planner: Brigitte Bayard
- Group Account Director: Jessica Johnson
- Senior Account Manager: Lizzie Barclay
- Producer: Katherine Muir
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Stinks like gorgonzola.
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Love it!
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Great ad. What is the actresses name please?
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Terrible
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Terrible ads for a terrible sugar and salt filled sauce. A real nonna wouldn’t go near the stuff.
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HATE THE ADVERTISEMENT SO MUCH that I turn the TV off. Too much of the same add – will NOT buy Leggo’s! Get rid of the ad.
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Awful – first one was bad enough – second one is even worse!
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These ads are just so bad and nonna is not convincing either as italian or nonna. I can’t stand to watch them and just change the channel. Your products are good but if I didnt already know that I wouldn’t buy your product on the strength of your ads. Close them down.
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Never in my life have i wanted to slap an old lady (nor should anyone) but this ad is enough to make one fantasize about it
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Cannot stand this ad? So bad and an annoying voice. Puts you off Leggos
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If i hear nonna say “love”again, i shall throw something at the t.v.
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Get rid of the commercials
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I agree it’s Terrible and cheap
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We cook because we enjoy our food we don’t cook for love and we don’t all speak like that. Italians make their own sauce we don’t buy leggos, get rid of that insulting commercial.
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Such an annoying commercial. Hate it hate it hate it
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Hate the add. That womans way of saying “LOOOOVE” drives me up the wall. Every time it comes on I mute it so I don’t have to listen to her stupid. [Edited under Mumbrella’s comment moderation policy] . AAAghhhhh!!!
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I love all of the Noona adds.. My Noona would sing and dancing in the kitchen..
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Terrible ads both the ‘love’ one and the dancing Nonna very annoying even if I wanted to buy Leggos I would not just on the basis of the ads. I just change channels once these ads are telecast. Come on get something more original and realistic. Even a cartoon would do.
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Cant stand this ad and for the nonna omg how annoying is she puts me off buying this product
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OMG HOW ANNOYING IS THIS WOMAN
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What a wonderful commercial. Makes you smile
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Absolutely hate it
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Terrible plz remove it
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As an aussie who enjoys cooking
And having used leggos for a long time and at one stage was no longer able to buy the product they got sone sense and bought it back they tast better than another rivals sauces
I am constantly bring asked for the secret to my good cooking and get told you left an ingredient out when i share my recipes
My answer was always you left the love out
So when i saw this add i laughed my head off
Get a sense of humour folks i have met many an italian nonna at my supermarket that i work at who get the fun in the add
That was made with love and good sauce
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I hate the lady in this advert so much. Did Leggos go all-out to pick the most irritating old bat they could find? Everyone I know hates these ads and none of us “loooooooove” the Nonna character. Her voice is enough to make one’s eyeballs bleed. Get rid of this ad!
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Nothing wrong with the Nonna, she’s delightful. She is saying the truth about the ‘Luuuv’ that goes in the recipe making it a success. Anyone who knows how to cook decently knows that.
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Horrible ad with a fake Italian nonna smearing tomato paste like no Italian would. Tomato paste is only used by Italians to boost their own sauce. Even when t8me is short, the rule is cook your own or just don’t use sauce. Listening to this “Nonna” is like rubbing your face with a cheese grater.
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HATE HATE HATE this commercial with a passion…Nonna you are so damn irritating I want to slap you grrrrrr
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I can’t stand Nonna and these horrible Leggos adds. Puts me off buying Leggos – so generic.
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I’m an old lady myself but this woman is an insult to all old ladies.
So annoying and forced.
I change the channel EVERY time it comes in.
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I like the ads puts a smile on my face
Better than most boring non engaging rubbish
Well done legos marketing team
The rest of the comments i have read are from uneducated morons
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Nonna needs a new denture.
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“When you cook you make LOVE to everybody” ? What crap is that? I hate when she says that because it comes across as when you cook you have sex with everyone. Please remove that add or at least get rid of that sentence. What she should be saying is that she cooks with love NOT makes love to everybody.
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The thought of noona making love to everyone who eats it makes me squirm, please get rid of the ad, you can do better
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I think it’s derogatory and so unauthentic and misrepresent real nonna’s in real families by making them sound like that woman in this ad. They sound nothing like this woman nor say stupid meaningless sentences like in this ad.
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