Leggo’s releases new spot featuring Nonna dancing around the kitchen

Leggo’s has released a new spot as part of its ‘Have you Eaten?’ campaign featuring a Nonna dancing around the kitchen while cooking.

In the first campaign created by JWT since it won the Simplot account, Nonna dances around the kitchen to Italian music as she picks fresh basil and makes her pasta with Leggo’s sauce.

The 30-second TVC follows on from a previous ad where Nonna says “When you cook, you make love to everybody, that’s what Italian food is, love and sauce – you’ve got to start with the best”.

“And you, have you eaten?” Nonna says.

Tom Peek, senior brand manager, Leggo’s, said: “We are really excited to see the campaign come to life. Nonna represents the best of Leggo’s… authentic Aussie Italian cooking, a belief that great food starts with quality ingredients, her passion for life and love, and a cheeky sense of humour in everything she does.

“We can’t wait for Australia to meet Nonna and have their love affair for Italian food re-ignited by sharing in her warmth passion for great Italian cooking.”

Jess Lilley and Jim Walsh, creative directors at JWT, said: “The creative team was thrilled when Alyssa came on board to direct this campaign. Her ability to make genuine, loveable characters leap off the screen and into your lounge is second to none, with a fantastic combination of warmth, originality and humour.”

Suzanne Harman, GM marketing, Simplot, said: “In the short amount time we have worked with J. Walter Thompson, they have become trusted partners in our brands at Simplot.

“The Leggo’s campaign is the first work from our partnership and we look forward to re-igniting Australian’s passion for Italian cooking with Leggo’s.”


  • Client: Simplot
  • Agency: JWT Melbourne
  • Production Company: Finch
  • Director: Alyssa McClelland
  • Music: Level 2 / Electric Dreams
  • Media: Initiative
  • Executive Creative Director: Kieran Antill
  • Creative Directors: Jess Lilley & Jim Walsh
  • Art Director: Monica Placella
  • Copy Writer: Katie Moore
  • Senior Planner: Brigitte Bayard
  • Group Account Director: Jessica Johnson
  • Senior Account Manager: Lizzie Barclay
  • Producer: Katherine Muir

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