Lego Masters helps Nine to nightly win but audience down on launch
Nine’s Lego Masters was the top rating entertainment program on Tuesday, helping the network to a nightly rating win, with an average of 782,000 metro viewers tuning in.
However, metro audience for the show was down on Monday’s launch (838,000), itself down on the prior year’s launch episode (1.117 million).
The performance of the show, plus an overall win for Nine News which was the #1 program for the night overall with 1.034 million metro viewers, gave Nine a network share of 28.6% ahead of Seven’s 26.8%. Lego Masters also won all three key advertising demographics.