Leo Burnett lights a candle for Earth Hour

A Sydney apartment block becomes a giant candle in the final push to promote this Saturday’s Earth Hour.  

In the TVC, written by Leo Burnett creative Gary Dawson and directed by Plaza’s Nick Robertson, dozens of neighbours use sheets to create the inspiring Earth Hour image.

The ad will air on Saturday, the day people around the world are being urged to switch off their lights for the third Earth Hour

Plaza’s producer Kim Kirby said: “We had very little time and resources to pull together a very large project and it was inspiring that so many talented people and companies got involved and made it happen.”


  • Project Name: Earth Hour
  • Client: WWF
  • Production company: Plaza
  • Director: Nick Robertson
  • Producer: Kim Kirby
  • Agency: Leo Burnett
  • Creative Directors: Andy DiLallo and Jay Benjamin
  • Creative: Gary Dawson and Chris Round.
  • DOP: Earle Dresner
  • Editor: Danny Tait @ the Tait Gallery
  • Visual Effects & Post Production: Fuel
  • Colourist: Ben Eagleton – Bean
  • Music: Elliott Wheeler at Turning Studios

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