Leo Burnett wins Victoria Uni account

Leo Burnett Melbourne has won Victoria University’s creative account in a pitch that also involved incumbent Sapient Nitro.

The announcement:

Victoria University has appointed Leo Burnett Melbourne as its new creative agency, responsible for all integrated communications. This follows a competitive pitch, which included the incumbent agency, Sapient Nitro.

Victoria University has over 50,000 domestic students and 12,000 international students, with the university’s heartland in Melbourne’s west. It is one of the largest and most culturally diverse education institutions in Australia, and one of only five multi-sector universities. The agency appointment comes as the university completes a restructure that will see the integration of TAFE and higher education.