Shop Til You Drop will increase to bi-weekly
Bauer Media fashion magazine Shop Til You Drop will increase frequency to bi-weekly and several new appointments have been made for the re-launch.
The Announcement:
Bauer Media today announces that Australia’s highest-selling fashion title*, SHOP Til You Drop, will increase in frequency to become a bi-weekly publication from October.
The move comes in response to research which shows that, with the rise of social media, globalisation, e-commerce and evolving manufacturing techniques, fashion cycles and purchases have become faster paced for young Australian women.
Did Grazia teach them nothing? This is the same rationale they had.
I appreciate I’m male but I always thought there was something a bit offensive about this magazine. Glorifying pointless consumerism etc. Lulling gullible women into having this season’s new boots when there was nothing wrong with the ones they bought three months ago. But again, I am male and it could be (rightly) argued I know nothing about fashion….
I agree with Dorothy, however i think a fortnightly issue would have benefitted Grazia greatly. The other problem with Grazia was that it was too Gossip focused. The photoshoots and the styling of the magazine were great, but the front cover was always a made up or misleading trashy story about some Hollywood celebrity. Brad Pitt and Angelina Jolie are still not married, Jennifer Aniston hasn’t had a baby and Miranda Kerr is not divorced from Orlando Bloom so how can we believe the “reporting” from a “close friend/source” is true when it never is. SHOP just needs to remember to stay the way it is and not turn into a more high fashion version of NW or Famous.