Mobile category improves again for Aussie agencies

Video Stamp

Nine Australian campaigns are in the hunt for a Lion in the Mobile category, with VML’s work for Rip Curl and the Video Stamp by ClemengerBBDO Melbourne for Australia Post leading the way.

Both received two nominations in the category, along with Saatchi & Saatchi’s Penny the Pirate campaign for OPSM. Last year only two campaigns made the shortlist in the category with neither picking up an award, while none made it the year before.

Dumb Ways to Die: Game is also among the Australian contenders, along with Leo Burnett’s Safe Driving Program for Samsung and Havas Worldwide’s Game of Phones for Virgin Mobile.