‘Less talk more eat’: Jeff Goldblum new face of Menulog in first work from Y&R

Menulog has recruited Jeff Goldblum as the new face of the brand, in the first piece of work by Y&R Sydney since it was appointed to the creative account.

The news follows Goldblum’s surprise appearance in Australia last month, when he surfaced with a food truck called ‘Chef Goldblum’s’.


Mumbrella understands the final stages of the creative pitch process come down to Y&R Sydney and Richards Rose.

In two new ads, Goldblum gives advice to a woman who is trying to help her heartbroken friend, and a man ordering food while his friends are watching TV.

Goldblum urges the people to have ‘less talk’ and ‘more eat’, using the Menulog app to order food in moments where silence are needed.

Tasman Page, Menulog’s head of marketing, said the brand hopes the new ad will “resonate with Australians.”

“Jeff’s personality, in his unique sense of humour and openness, really allowed us to push the boundaries across all creative elements. His star status in everyday Aussie situations is a hilarious moment in itself, but when you add in the ingenious concepts from the team at Y&R you have a really exciting campaign,” he said.

Y&R’s executive creative director, David Joubert said he had been keen to secure director Jeff Low as well as Jeff Goldblum for the campaign.

“We always knew that together, they would help us create a conspicuous campaign, that would capture Australia’s attention and work its pants off for our client.’

The campaign will run across TV, radio and digital content, as well as out of home.


  • Creative:
  • Y&R Sydney
  • Managing Director: Sasha Firth
  • Executive Creative Directors – David Joubert / Bart Pawlak
  • Copywriter: Nick Cole
  • Art Director: Pat Allenby
  • Agency Producer: Sam Yeomans
  • Planning Director: Waqas Tahir
  • Senior Account Manager: Max Bennett
  • Account Executive: Caitlin Thomas
  • Production:
  • Rabbit Content
  • Director: Jeff Low
  • Executive Producers: Alexandra Hay & Lucas Jenner
  • Producer: Alexandra Hay
  • DOP: Lachlan Milne
  • Offline: Adam Wills
  • Colourist: Scott Maclean
  • Grade and Online: White Chocolate
  • Sound : Peter McCorqudale
  • Client:
  • Menulog Sydney
  • Head of Marketing: Tasman Page
  • Digital Marketing Manager: Kia Petrenko
  • Head of Brand and Comms: Melissa Grech
  • Communications Manager: Lisa Brown
  • Creative Design Manager: Sotirios Karras
  • Digital:
  • Byte London
  • Founding Partner: Alex Miller
  • Analytics & Paid Media Director: Michelle Yeadon
  • Account Planner: Marcus Tan
  • Account Planner: Zoe Goldsmith
  • Creative Planner: Louis Persent
  • Media Planner: Becky Caruana
  • Designer: Olive Tebby
  • Content Planner: Catherine Harding
  • PR:
  • Red Agency
  • Head of Technology: Anna Denby
  • Senior Account Manager: Jackie Holt
  • Account Manager: Sophie Muir

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