BHP rebrands with first consumer campaign in 33 years
Australia’s largest resource company BHP Billiton has gone back to its roots, rebranding simply as BHP, along with a new “Think big” slogan.
New BHP logo
The change has been backed with the company’s first consumer marketing campaign in more than 30 years, masterminded by Ted Horton’s creative agency Big Red. Horton also voices the TV ad.
The campaign kicked of with full page ads in metro and national newspapers today, followed by prime time TV tonight, as well as online.
Easily the best thing I’ve ever seen from Big Red.
Think big, eh? More like the shrinking Australian. BHP’s share price is less than it was 10 years ago.
Ted knows his coles. They live in holes and you have to dig down down to find em.
Bahahaha… gold!