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LinkedIn, Microsoft and DocuSign to speak at the Mumbrella B2B Marketing Summit next week

LinkedIn’s director of marketing solutions, Prue Cox, will kick off the Mumbrella B2B Marketing Summit on September 5 in Sydney discussing the tech shortfall in Australian marketing.

Cox will present research suggesting Australian marketers are falling behind in the technology game

Cox will reveal how LinkedIn’s recent Marketing Team of Tomorrow research found only one third of Australian marketers are currently considering investments in AI, blockchain and augmented reality, and why this is an issue for the industry.

With a focus on B2B marketing, Cox will talk about solutions and long-term ramifications.

She will join a plenary that also features two international speakers. Globally renowned B2B marketing expert, Nancy Harhut, will discuss neuromarketing, hardwired behaviour and rational decisions while Marketo chief growth officer, Jill Rowley, will take a deep look into the marriage between marketing and sales and whether it requires counselling to survive.

Microsoft’s Neilsen-Gerber will discuss the company’s GDPR strategy on a special panel

Also newly confirmed is a revealing panel about GDPR and its relevance for Australian B2B marketers. Microsoft’s head of the Centre of Excellence and Operations Mel Neilsen-Gerber will sit on the panel that will also include solicitor at DVM Law, Jason Qian and DocuSign’s head of marketing for APAC, Kayleigh Kahlefeldt.

The panel will discuss the options B2B marketers have, explain the importance of the GDPR, explore its business implications and suggest ways forward. It will be moderated by Mumbrella’s head of marketing, Danika Porter, who has first-hand experience researching and implementing a GDPR strategy.

Other brands confirmed to speak at the summit include PayPal, Australia Post, NAB, Mahlab and SAP.

The Mumbrella B2B Marketing Summit will take place at the Amora Hotel Jamison in Sydney on September 5. Tickets are available here and selling quickly.

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