Liquid Ideas announces list of new hospitality and beverage clients

PR agency Liquid Ideas has announced a list of new hospitality and beverage clients.

The agency will be working on the Australian launch of New Zealand Lighter Wines, a range of wines lighter in alcohol, as part of a seven-year New Zealand wine industry initiative.

Liquid Ideas has announced several new hospitality wins

Liquid Ideas will also be completing PR work for Curatif, a ready-to-serve cocktail company. Curatif partners with boutique distilleries to make beverages such as a Four Pillars Negroni and Archie Rose Espresso Martini in a can.

Returning to Liquid Ideas is Handpicked Wines. The agency will be overseeing the launch of the label’s Cellar Door in Melbourne next year.

Beverage company, Beam Suntory, has also expanded its relationship with Liquid Ideas, making them responsible for the launch of Japanese RTD Shochu, Koyomi, with a Tokyo ‘Golden Gai’ pop-up in Sydney later this year.

Media and hospitality director, Sally Lewis, said of the wins: “Liquid Ideas has always had its heart in the drinks and hospitality arena so we are excited to be expanding this part of our business yet again. The drinks trolley is looking well stocked leading into the second half of the year.”

In May, Liquid Ideas won the public relations accounts for Golden Century, Coopers Brewery, The Wine Collective and the Adelaide Hills Wine Region.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

topics Beam Suntory Curatif Handpicked Wines Liquid Ideas New Zealand Lighter Wines Sally Lewis

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