Liquidators investigate EON Sports Radio
EON Sports Radio is being investigated on whether it continued to trade while insolvent by its liquidation administrators, Cor Cordis, following the station’s abrupt axing last year.
According to the AFR, the digital radio station – which was axed abruptly in May – “may have been insolvent since April 2017”, after funds from the previous two months had been exhausted.
Questions are currently being asked by the administrators around EON’s connection to the GIX digital racing media business, and education group Acquire Learning , which is also in administration.
The station, which was launched in July last year by Acquire Learning founder John Wall, and music business identity Glenn Wheatley, was the first national 24/7 sports radio station in Australia.
EON had A-League and National Basketball League rights, however found it difficult to attract sponsors.
An article in the AFR today reported documents prepared by Cor Cordis found EON had lost $1.9m since July last year, and had posted negative revenue results for December and January.
When the station was axed in May, local hosts Cameron Luke and Richie Callander told listeners on air: “We are definitely done, oh… okay, as it stands now we are ending EON Sports Radio now”.
Local programming has now ceased, but the station still offers the feed from TalkSport UK.
with the key issue of any digital radio, audience metric etc, the key to attracting sponsors is actually listeners during each episode. Unlike AM/FM/Traditional radio, you can “guestimate” numbers from a survey of random people like we see in the market place. Digital numbers actually let us know how many listen to a Podcast or a live event at any particular time.
I’m going to take a massive assumption that this is why CrocMedia is going to be more successful overall as it is building its audience in a smarter way by finding “influencers” within the existing marketplace then using this brand equity of these people to build a digital platform and then enabling them to partner with other networks eg: AFL.com.au/sports websites/apps & existing radio stations to produce cheaper content.
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