Lisa Walsh to depart as IAB director of research
Walsh
The Interactive Advertising Bureau (IAB) is on the hunt for a director of research for the second time in 12 months with Lisa Walsh set to depart the organisation later this year, Mumbrella understands.
Walsh took up the position in June and has been overseeing the changes taking place in the mobile measurement space.
“We have discussed our plans for 2016 with Lisa and can confirm that she will be leaving IAB later this year,” said Alice Manners CEO of IAB Australia.
Why are so many departing in the same position?
Two of the best researchers in the industry gone within 12 months.
Wondering what measurement initiatives the US and UK IAB have that are driving best practice? Serious question.
is the IAB still a thing?
I agree with comment #2. Gai and Lisa are both superb operators and the IAB is lesser for their departures. Most disappointing.
Concur with #2 & 5. Would be curious to know if this slows down the daily ratings plan? Has a replacement for this role been made?