Live blog: Tuesday, July 22
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top stories:
- Opinion: Marketers risk their reputations if they are complicit in scam advertising
- Hangout with The Mandarin on Wednesday
- Qantas to focus on digital after losing 40 per cent of marketing team
- Quickflix boss coy on Nine’s strategic stake
- TV ratings: The Voice finale falls from last year
- Diageo dumps Ikon moves media to Leo Burnett and Mediavest
- Nine Entertainment promotes new marketing director
- Dettol is Australia’s most trusted brand according to Reader’s Digest
- Box office: Dawn of the Planet of the Apes tops box office
5:20pm – Lost dog – can you help?
1.40pm – At an event today Qantas revealed that it had cut as much as 40 per cent of its marketing budget and would be focusing more on digital marketing. Full story here.
12.58pm – TrinityP3’s Darren Woolley looks at the issues around scam advertising from a marketer perspective and argues that marketers risk their own reputations by allowing agencies to engage in scam advertising. Read the full piece here.
11:35am – Yahoo! appears to be taking another step down the marketing services route acquiring startup Flurry, which helps developers create mobile marketing campaigns, reports News.com.au.
10:30am – Robert Downey Jnr is Hollywood’s highest paid actor for the second year in a row, pulling in an eye watering $80m last year, mostly from Iron Man III. Dwayne ‘The Rock’ Johnson was in second spot with estimated earnings of $52m, and Bradley Cooper was third with $46m. We’re in the wrong jobs.
9:31am – TV ratings are in, and The Voice has won the night, but lost a lot of audience on last year’s final, and dropped away from the last performances to the winner announcement.
8.25am – Good morning, here’s what’s broken overnight internationally:
https://www.youtube.com/watch?v=JS-jhbc1jq8
Campaign: KFC “rodeo” by Bartle Bogle Hegarty
“KFC introduces its Great American Bites range with a TV campaign featuring a rodeo rider. Bartle Bogle Hegarty created the ad, in which a father prepares his son to compete at a rodeo tournament and then treats him to a KFC meal afterwards. The ad continues KFC’s more emotional style of advertising under BBH.”
https://www.youtube.com/watch?v=HLOdpwAXps8
AdWeek: Kimpton Hotels Fawn on Guests With a Half-Goat Who Keeps You Satyr-sfied
“Join Kimpton Hotels’ Karma rewards program and they’ll fawn all over you. No, seriously, they’ll send a half-man, half-goat to surprise you in unexpected ways.
Not that the goat is actually going to do things TO you, but he’s thinking really hard about how he can personalize your room. From spelling your dog’s name out in tasty doggy treats that make him scream in delight, to placing cardboard cutouts of half-naked men in your room just when you’re arguing with your husband over the phone.”
The Guardian: BBC ordered to tackle ‘gender imbalance’ among presenters
“The BBC has been told to tackle a continued “gender imbalance” among its presenters and talent following sustained criticism that it is failing to put enough women on air.
The BBC Trust called on management to come up with a co-ordinated plan to tackle the shortcomings, despite various initiatives announced by director general Tony Hall since he took on the job last year.”
The New York Times: Smaller Cable Networks Plan Their Survival Under the Feet of Giants
“The flesh-eating zombies in AMC’s hit television series “The Walking Dead” are shambling into a land of even bigger monsters.
AMC’s parent company, AMC Networks, along with a slew of other cable television groups, including Discovery Communications, Scripps Networks and Crown Media, are bracing for profound changes as a series of momentous mergers are set to transform the media world.”
Mashable: How Nestle Rolls With Facebook’s Algorithm Changes
“Since even Facebook has acknowledged that it is harder to reach consumers with organic posts than it used to be, you might think marketers have a legitimate cause for complaint.
Meghaan Blauvelt, a top marketer at Nestle, begs to differ. Blauvelt says everyone’s posts are getting less traction than they used to, but marketers just have to accept that and move on.”
Mumbrella Asia: Land Rover hires Y&R ahead of Southeast Asia ad push
“Ad agency Y&R has reported winning the Land Rover account as the brand prepares for a push into Southeast Asia.
Y&R is the first creative agency the Tata Motors owned brand has hired in the sub-region.”
