Live blog: Wednesday, August 27

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:17pm – Walkley Award entries close on Sunday, so The Guardian’s Jessica Reed still has a chance to get this piece on Melbourne’s cat cafe in.

3:46pm – And if you enjoyed the Netflix ad below, you’ll probably enjoy the outtakes as well…

3:25pm – Streaming’s been in the news today with Nine and Fairfax partnering, and Seven admitting it’s in talks over a service. But in the US Netflix is a mature player – with enough money to hire comedian Ricky Gervais to do its latest ad:

1.15pmFairfax staff are working to rule today with a self imposed one hour lunch taken away from their desks. A journalist tweeted a photo of staff but one user couldn’t help but notice the newspaper in the right hand corner…

Screen Shot 2014-08-27 at 1.14.08 PM

Click to enlarge

1.10pm – Coles has dumped Status Quo in their latest ad campaign. Full story here.

12:26pm – It’s a big day for streaming news…Seven West Media CEO Tim Worner has admitted the company is in talks the company will enter the subscription video on demand (SVOD) market.

11:12am – Seven West Media CEO Tim Worner has just wrapped up a conference call with investors over its end of year results by quipping “we will return to our building, where we are confident the AFP are not waiting for us”.

11:00am – The world of content streaming is heating up, with Nine Entertainment Co confirming that publisher Fairfax Media has come on board for  its StreamCo project with a $50m investment, ahead of the arrival of Netflix next year, and rumours of Seven and Foxtel teaming up.

10:10am – Seven West Media has announced its profits are up this morning with TV faring well. However its magazine, newspaper and digital divisions have all suffered revenue declines in the year.

8:05am – Good morning, here’s whats been happening overnight internationally:

Mashable: Benefit’s Mascara Ad Winks at All Your Favorite ’90s Nostalgia

“It’s not ladies’ night without big hair, acid wash jeans and tons of hot pink lipstick.

Comedian Anjelah Johnson, also known as Bon Qui Qui from MADtv, stars in a remix of Montell Jordan’s 1995 hit “This Is How We Do It” to promote a new line of makeup from Benefit Cosmetics.”

The Guardian: Rebekah Brooks and co-defendants try to recoup £20m in hacking trial costs

“Rebekah Brooks and her co-defendants in the phone-hacking trial are looking to recoup between £20m and £25m in legal fees from the taxpayer following their acquittal on all charges.

Their claims will be submitted in the autumn, with at least £5m in fees relating to Brooks’s defence, the Guardian has learned.”

Mumbrella Asia: M&M’s opens first branded store in Asia

“Mars-owned confectioner M&M’s has launched its first branded store in Asia with an opening in Shanghai.”


AdWeek: How Do You Advertise to an Ad Agency? Put Up a Billboard Right Across the Street

“Here’s one way to pitch your design studio directly to an ad agency: Buy a billboard right across the street from the shop.

Intridea, a D.C.-based product design and development consultancy, did just that this month by buying a billboard for a week right near Ogilvy & Mather’s headquarters at 636 Eleventh Ave. in New York with the headline, “Ogle this, Ogilvy.”‘”

Campaign: WPP’s UK revenue surges by 22% but strong pound hits pre-tax profits

“WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.”


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