Live blog: Wednesday July 2

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4.50pm Ogilvy has announced that its chief creative officer, Steve Back is leaving the company after just 18 months. They have no plans to replace him.

4.27pm – Inside Film is reporting Netflix executives are due to spend time in Sydney next week, with the reps meeting Australian-based distributors. The article reports that the monthly fee for the streaming service expected to launch in Australia in the first or second quarter of next year is to be around $10, the same price that Nine Entertainment is set to charge for its subscription video-on-demand service known as StreamCo.

4pm – With the US taking on Belgium this morning in the World Cup there’s been a lot of ads playing on the rivalry.

Here’s one from a hard cider brand owned by MillerCoors seems to take aim at the Belgian owned Stella Artois Cidre (yes the r and the e are flipped about).

3.48pm –  A PR firm has issued a hasty apology after distributing a press release which used the downfall of disgraced Rolf Harris as a bizarre way of promoting its client.

2pm – Rising Aussie tennis superstar Nick Kyrgios will earn a bumper pay day for his exploits at Wimbledon but the off-court windfall is likely to far exceed his pay check for reaching the quarter-finals.

1.34pm – Australian football fans are more trusting of a sponsor and more likely to try and buy their products than those who follow other sports, according to new research.

12.56pm – The full speaker lineup for this month’s MSiX – Marketing Science Ideas Xchange– conference has been revealed.

12.33pm – Conservative commentator and culture warrior Janet Albrechtsen is under consideration to join the nomination panel for the boards of public broadcasters the ABC and SBS.

11.43am – Nike’s The Last Game World Cup spot, created by Wieden + Kennedy Portland, has maintained its number one spot on the Viral Chart, garnaring 11,487,624 views this week, Ad Age reports.


10.39am – TV ratings are in and Nine and Ten’s big series returns both failed to crack the million viewer benchmark on Tuesday night.

8.19am – This is what broke overnight internationally:

The Guardian: Andy Coulson ‘has become lightning conductor for phone-hacking scandal’

“Andy Coulson has become a “lightning conductor” for the News of the World scandal and will pay a “higher price” in sentencing for phone hacking, his barrister has told the judge in his Old Bailey trial.”

gregory-project-hed-2014AdWeek: Next Up in Useful Outdoor Ads: Billboards That House the Homeless?

“Outdoor ads have been physically demonstrating a commitment to environmental causes for a while. Here’s a project that aims to make a difference in a social issue.

Design Develop, an architectural design firm in Slovakia, has embarked on The Gregory Project, an initiative to turn billboard spaces into actual living spaces for the homeless.”

The New York Times: Tinder Is Target of Sexual Harassment Lawsuit

“Whitney Wolfe, a former executive at the popular dating start-up Tinder, has filed a lawsuit against the company, along with its majority owner, IAC/InterActiveCorp, that claims sexual harassment and discrimination.

The lawsuit, filed on Monday in state court in Los Angeles, says that Tinder’s chief executive and chief marketing officer subjected Ms. Wolfe to “a barrage of horrendously sexist, racist and otherwise inappropriate comments, emails and text messages.” Ms. Wolfe’s suit also said that complaints about the harassment to high-level executives at IAC were ignored and that she was forced to resign as a result.”

Mumbrella Asia: Havas Worldwide hires Wunderman/Agenda’s Sunny Hermano for regional role

“Havas Worldwide has hired Wunderman/Agenda China’s general manager Sunny Hermano to be its business development & integration director for Southeast Asia.”

Mashable: There’s Nothing More American Than Budweiser’s World Cup Ad

“In case you were questioning Budweiser’s loyalty to USMNT during the World Cup, this ad is here to say, “We are American, please don’t stop drinking our beer.”

Budweiser and parent company Anheuser-Busch were purchased by Belgium-based company InBev in 2008, making Tuesday’s USA match against Belgium slightly awkward for all parties involved. Budweiser is also the official beer of the USMNT (and the beer is still made in America), so everyone can enjoy a cold brew in peace. At least that’s what the company is hoping.”

7.45am – Good morning. Seven will be delighted with its investment in its Wimbledon rights. Overnight, Aussie rank outsider Nick Kyrgios beat world number one Rafael Nadal in one of the great tennis upsets of all time. No doubt shirt sponsor Nike will be happy too. (More on the sponsorship implications later this morning)

kyrgios nike

And a couple of things you might have missed from late yesterday. The boss of one of Australia’s largest B2B publishers (although they call themselves a content marketing agency these days) Cirrus has quit, with his COO leaving too. And if you didn’t see it, yesterday afternoon’s video hangout with social media master Guy Kawasaki was a cracker – you can watch a replay via this link.


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