The Logies audience declines for fifth year as Modern Family’s Aussie trip breaks a million for Ten

The Logies experienced its fifth consecutive year of audience decline last night, with the awards ceremony delivering Nine a metro audience of 962,000, down from the 974,000 which tuned in to the red carpet arrivals at 7.30pm, preliminary overnight ratings from OzTam show.

The  audience was down on last years 1.093m, and was beaten by Seven’s Sunday Night, which included a behind the scenes look at The Water Diviner with Russell Crowe, which saw 1.246m metro viewers tune in.

Meanwhile, Ten’s showing of the Modern Family: Australia episode at 6.30pm attracted a metro audience of 1.049m, one of the channel’s biggest audiences of the year for the much-hyped event, which featured product placement for AussieBum, Optus and Qantas.

However, it was beaten by Seven’s My Kitchen Rules which also aired at 6.30pm and saw 1.912m metro viewers tune in, and Nine’s 60 Minutes which got 1.155m viewers in the earlier than usual timeslot.

The Logies, which ran from 8pm to 11.15pm, did manage to beat Ten’s other new episode of Modern Family at 8pm which had a metro audience of 644,000, and also held off the challenge of the channel’s Elementary which got 464,000 from 8.30pm and Seven’s Downton Abbey which took 917,000 viewers at 9pm in a two-hour special.

Ten’s lead-in to the Australia episode of Modern Family, which it showed out of order after it was shown in the US on Wednesday, was a half-hour look at the filming of the episode which attracted 642,000 metro viewers.

The popularity of MKR, Sunday Night and Seven News culminated in Seven winning the night with an audience share of 29.6 per cent, with its closest rival Nine sitting on a share of 22.8 per cent.

Ten managed to beat ABC1 with a share of 10.5 per cent with ABC1 sitting close behind on 10.3 per cent.

In news, Seven News at 6pm was the most watched news program with a metro audience of 1.378m while New News lagged behind with a metro audience of 1.199m.

Ten Eyewitness News at 5pm had a metro audience of 449,000 while ABC News at 7pm had a metro audience of 765,000.

Seven’s Downton Abbey at 9pm saw 917,000 metro viewers tune in, while Ten’s Elementary which starts at 8.30m had a metro audience of 464,000.

Sunday’s top 15:

  1. My Kitchen Rules Seven 1.912m
  2. Seven News Seven 1.378m
  3. Sunday Night Seven 1.246m
  4. Nine News Nine 1.199m
  5. 60 Minutes Nine 1.155m
  6. Modern Family: Australia Ten 1.049m
  7. TV Week Logie Awards Arrivals Nine 974,000
  8. 56th Annual TV Week Logie Award Nine 962,000
  9. Downton Abbey Seven 917,000
  10. ABC News ABC1 765,000
  11. Modern Family 8PM Ten 644,000
  12. Modern Family: An Aussie Adventure Ten 642,000
  13. The Millers Ten 611,000
  14. Restoration Home ABC1 589,000
  15. The Millers EP2 Ten 541,000

Sunday’s share:

  • Seven 29.6%
  • Nine 22.8%
  • TEN 10.5%
  • ABC1 10.3%
  •  7mate 3.9%
  • GO! 3.9%
  • Gem 3.4%
  •  SBS ONE 3.2%
  • ABC2 3.0%
  • ONE 2.7%
  • 7TWO 2.6%
  • ELEVEN 1.7%
  • SBS 2 1.2%
  • ABC3 0.7%
  • ABC News 24 0.6%
  • NITV 0.0%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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