Logies fails to crack 1m metro viewers and comes in behind My Kitchen Rules
Last night’s broadcast of the 59th Annual TV Week Logies was the fourth most-watched program of the evening, coming in behind My Kitchen Rules and both Seven and Nine’s nightly news.
The Logies pulled in 972,000 metro viewers, down on last year’s 1.119m, but up from previous years including 2015’s 971,000 and the 962,000 who tuned in to 2014’s telecast.
2013’s Logies had 1.093m metro viewers.
Sunday was a key night for the commercial television networks with the official ratings season kicking off again after the Easter break.
My Kitchen Rules won the night with 1.26m metro viewers, according to OzTam’s overnight metro ratings, followed by Seven News’ 1.232m and Nine News’ 1.055m.
Seven’s MKR was also the most-watched program across key advertising demographics 16-39, 18-49 and 25,54, with the Logies coming in second.
Once regional figures were factored in, My Kitchen rules had 1.868m viewers and the Logies had 1.031m.
Coming in behind the Logies was Seven’s current affairs offering, Sunday Night, with 792,000 metro viewers, followed by the Logies’ red carpet arrivals – which aired at 7pm ahead of the awards telecast – with 864,000.
Thanks largely to its news offerings and the Logies, Nine won the night in terms of overall audience share with 35.4%, followed by Seven’s 33.9%.
ABC came in at third place with 10.2% and SBS had 4.1%.
Despite a successful night at the Logies, Ten didn’t have any programs in the top 10 and was in fourth position behind ABC with 5.9% audience share. The highest-rating program for the network was Modern Family, which was the 13th most-watched program with 332,000 metro viewers. Ten Eyewitness News was in 14th with 331,000 and the second episode of Modern Family had 320,000 viewers.
The network will be hoping to turn its ratings fortunes around when Masterchef returns to screens on 1 May. The network also announced over the weekend media personality Sophie Monk would be the star of the next season of The Bachelorette.
I watched the Logies. Our stars have be less “into themselves” if they want to make the whole broadcast more commercially viable. Too many winners spoke only about themselves and their success. The winners needed to be more self defecating while they were on stage.
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Hi Nick,
Thanks for the comment.
I’m (almost) certain that the word you’re after is deprecating, rather the defecating.
I’m not certain that latter would work on television.
Cheers,
Tim – Mumbrella
Hi Tim,
If they want over a million viewers I think my suggestion would work better. It would at least enable the broadcast to receive millions in publicity. Think of the youtube hits for a start.
nick
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Thankfully I had it on record. Kerri Anne was going on and on Molly hijacked Samuel johnsons speech . It was not a shared award Molly shd not have been on stage
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Not so sure Tim … some of them seemed to be shitting themselves.
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When will you realise that in many cases Logie winners do not relate to viewing numbers
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I think Molly was one drink away from defecating himself
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It is amazing that nearly one million people watch this crap year in year out.
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Does anyone know if Kerry Anne Kennerley has finished her speech yet?
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