Look Forward looks forward
Campaign planning tool Look Forward has launched new services including new directories.
The announcement:
Look Forward, the essential forward planning tool for the media and marketing industry, has a new-look website – www.lookforward.com.au. The new site’s features are designed to optimise campaign planning, avoid event clashes and develop innovative content by delivering thousands of business and content opportunities until 2018 and beyond.
The website has expanded its offering to include additional modules offering added value to marketing, communication and PR professionals, whilst continuing as an essential source of upcoming news and events information for the media.
The two new modules – a PR directory and a Spokesperson directory – provide visibility over client/agency relationships, so subscribers can contact the right person regarding campaign and event details. This can facilitate better business as partnerships develop and marketing campaigns are enhanced by leveraging appropriate opportunities.
According to Look Forward editor Abby Cowan, “It’s an exciting time in Look Forward’s history as the improvements have been developed in conjunction with our clients. The state-of-the-art platform offers over 4,000 future dated events and over 10,000 contacts. We’re confident Look Forward will really improve subscribers’ ability to do great business and produce exceptional content, by being able to see what the future holds and then capitalise on it.”
The improvements have been welcomed with subscriber Ryan Khay, Content Director at Southern Cross Media’s Mix 92.7 stating, “The new layout gives us a lot of info in a very easy to use format. Look Forward has always been a brilliant tool, that now has even more use.”
Echoing the sentiment is Vicki Christo, Executive Producer at The Hub. “The new Look Forward calendar provides us with story ideas and events on a daily basis and is an essential tool in forward planning content for The Hub’s online prep service. Having the PR contacts on hand and being able to save them for quick future reference is also a great initiative!”
Source: Look Forward press release
