Majority of top 10 NZ newspapers increased audience in 2021: Roy Morgan
The latest market research by Roy Morgan has shown significant growth of total cross-platform audience for the majority of New Zealand’s top 10 newspapers in 2021.
2.9 million, or 69.5%, of New Zealanders aged 14 or older now read or access newspapers in an average seven day period, either through print or online using a website or app. Additionally, nearly 1.8 million, or 42.5% of New Zealanders aged 14 or older read magazines either in print or online either using the web or an app.
