Former commercial director of Cadreon, Mark Lomas has been promoted to general manager of the online performance arm of Interpublic.
Marc Lomas has been appointed general manager of the Interpublic online performance business Cadreon Australia. He is formerly commercial director of Cadreon and his new role is an expansion of his duties.
Henry Tajer, executive chairman of Mediabrands Australia, which oversees Cadreon, said Cadreon was launched from scratch in August last year and had accelerated to become one of the fastest growing media platforms.
“This is a media channel in great demand by clients for its effectiveness and ROI,” said Tajer. “Cadreon already has a staff of 12 people working on clients from within and outside of Mediabrands’ bussinesses. Marc has been a key driver of this success and his appointment recognises his leadership.”
Prior to Cadreon, Lomas worked at UM. Cadreon’s current major clients include ING Direct, Microsoft, Officeworks, Hyundai, Zuji and Target.