Mastercard renews sponsorship with World Rugby
Mastercard has renewed its partnership with World Rugby as a Worldwide Partner for the Rugby World Cup 2019 in Japan.
Mastercard, along with Octagon, McCann, DAN and Carat recently won the Best Use of Sponsorship Award at Mumbrella’s Sports Marketing Awards for its Happy Slam campaign which accompanied its sponsorship of the Australian Open tennis.
Sarah Pike, head of marketing and Mastercard Australasia, said of the rugby partnership: “This ground-breaking event is a fantastic opportunity for us to engage cardholders and enable them to experience the energy of rugby in ways we have not yet imagined.”
Mastercard will serve as the preferred card and digital wallet for the tournament.
“Rugby World Cup 2019 is set to be a very special event that will reach beyond our traditional audiences to inspire and attract new fans and participants, and our worldwide partners are at the heart of the story,” Bill Beaumont, chairman at World Rugby, said.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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