Masterclasses in behavioural insights and agency village optimisation added to CommsCon Conference 2025

November 13, 2024 9:35

A masterclass in using behavioural insights to supercharge PR strategies and creative campaigns, and how the agency village can optimise itself to deliver next-level outcomes are the latest sessions to be added to the line-up for Mumbrella’s CommsCon 2025 conference.

The behavioural insights talk – ‘Why Every Comms Brief is a Behaviour Change Challenge’ – will be delivered by Elly Hewitt, national chief executive officer (CEO) of the Mumbrella Award-winning PR agency, alt/shift/.

During her session, Hewitt will deep dive into how PR agencies can more effectively dissect their client briefs to deliver campaigns that smash communications and business objectives, while making them inherently creative to leave a long-lasting impact on audiences.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.