Mattress showdown: Forty Winks hijacks IKEA’s sleep installation at Sydney Harbour
Australian mattress store Forty Winks paid a visit to IKEA’s first-ever Sleep Billboard yesterday at Sydney Harbour to kick off some “good old-fashioned mattress wars”.
The first-of-its-kind installation was created and executed by IKEA Australia in collaboration with Maverick, Havas Host, Mindshare, and Mango Communications.
‘Australia’s worst sleeper’ Jack Ngu spent 24 hours inside the glass-sided box, testing the sleep conditions designed by IKEA’s experts to ‘guarantee a perfect night’s rest’.
