M&C Saatchi launches new marketing sciences practice – Precision

M&C Saatchi has launched a new marketing sciences practice, Precision.

The launch of Precision is a continuation of its long-term growth strategy and will accelerate the union of creativity and quantification.

James Collier has been appointed chief data officer for M&C Saatchi Group AUNZ

The announcement comes several weeks after James Collier’s elevation to chief data officer, M&C Saatchi Group Australia and New Zealand. Collier has been leading the design and internal development of Precision and will spearhead it’s roll-out and growth.

“Today marks the end of months of planning and the start of many exciting conversations. Precision has been built on a belief that marketing has changed and with it the expectations placed on the marketing function.

“Marketing is now an alchemy of art and science, a blend of fearless creativity with clear quantification. Precision will help M&C Saatchi Group clients better predict, model and measure the impact of creativity on the customer and the brand’s bottom line,” said Collier.

“For me, art and science, or creativity and quantification are better together. The point of union, the coming together of these two perspectives is where innovation and brilliance happens.”

Group CEO at M&C Saatchi Group AUNZ, Justin Graham

In addition to working with clients, Precision will support a group-wide learning and development program designed to increase data fluency and give all M&C Saatchi employees data skills.

Precision will also be rolling out a group-wide data layer, giving every group agency on demand access to a broad syndicate of data and research to help inform and inspire thinking.

Group CEO at M&C Saatchi Group AUNZ, Justin Graham said: “This is the next chapter in the rapid acceleration of data and technology capabilities across the M&C Saatchi Group. Importantly, Precision sits at the centre of our business to drive data proficiency for everyone in the Group.

“It is as much about education and access to tools as it is about helpful products for our clients. With his ability to drop the jargon and partner with our word-class creative capability, James is the right guy to lead us forward.”

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics AUNZ CEO chief data officer James Collier justin graham M&C Saatchi marketing sciences practice Precision

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